Måns Wide is the product manager and lead game designer on Angry Birds 2, which basically means he’s responsible for making the game profitable and fun. Which it is!
All Sessions by Måns Wide
Going free: How the Angry Birds survived the f2p revolution
10:10 - 11:00
In December 2009 a small company called Rovio released their 52nd game, called ”Angry Birds”, and the rest is history.
Or is it?
Not really; this is the story about Angry Birds 2, ”the sequel to the biggest mobile game of all time”. It’s the story about a game – and a company – desperately struggling to adapt fast enough as the f2p model comes along to change pretty much all the rules and turn the app market upside down.
Finding a way for our feathered friends to make sense (and profit) in this brave new world has been a long and bumpy ride, and the real turnaround didn’t happen until almost a year after the global launch.
This is what I learned from the journey.
SGC is an annual conference on the development, design, marketing and business of game development.
SGC is organized by Games Slovenia, a non profit organization with the goal to support developers at home and abroad.