Crinkle Cut Games
Ian Stewart
Communications Director
Munich, Germany
Ian is the Communications Director for Crinkle Cut Games (Discounty) and specializes in creating engaging short-form video & social content for games. He has previously worked for Studio Fizbin, A MAZE. Festival, and Fein Games.
Talk
Why I Scrolled Past Your Post: Storytelling on Social Media
Algorithmically-driven platforms dominate the social media landscape. With millions of people all vying for each other’s attention, what chance does a small indie developer have? Many people believe they need to become social media experts, learning everything about the algorithm, optimizing hashtags, or keeping up with all the viral trends — but in this talk I will demonstrate that the most important factor for succeeding on social media is, and will always be, authentic storytelling.